How The Modernest is bridging the gap between luxury living and high-yield investment in Music City.

Market Trends | October 12, 2025

Nashville is a city in motion. With over 16 million annual visitors and a metropolitan population that has surged by more than 136,000 residents since 2020, the demand for high-quality spaces to live and stay has never been higher. Yet, for years, buyers faced a binary choice: purchase a traditional condo with restrictive rental rules, or invest in a purely commercial short-term rental that lacks the warmth of a home.

The Modernest arrives to change that narrative. By introducing a "flexible ownership" model in two of Nashville’s most dynamic neighborhoods—Wedgewood-Houston and Gulch View —this collection of residences is responding to the way people actually want to live, travel, and invest today.

A New Category of Living

Developed by CA South, The Modernest is designed to be a hybrid asset. It offers the architectural integrity and finish quality of a primary residence combined with the legal zoning required for short-term rentals.

"The Modernest is about more than design—it’s about creating opportunity, flexibility, and beauty," says Meg Epstein, Founder & CEO of CA South. "Whether you call it home year-round or visit between travels, each residence offers a new level of freedom with no compromise in comfort."

This flexibility appeals to a growing demographic of "global citizens"—professionals who may split their time between cities, or investors looking for an asset that generates income while serving as a personal vacation home during Nashville’s peak seasons.

Design That Stands Apart

Unlike generic investment properties, The Modernest prioritizes architecture. Designed by Los Angeles-based Studio APA, the buildings in WeHo and Gulch View are rooted in "simplicity, honesty, and light."

The interiors feature wide-plank engineered hardwood, quartz countertops, and floor-to-ceiling windows that flood the spaces with natural light. These are not just units to sleep in; they are homes designed to inspire.

The "Lock-and-Leave" Lifestyle

The key to making this model work is seamless operation. Through a partnership with Victory Living Group, owners have access to a hospitality-driven management team that handles everything from guest communication to housekeeping and dynamic pricing.

With amenities like co-working spaces, wellness suites with cold plunges, and resort-style pool decks, the experience rivals that of a boutique hotel. For the modern investor, it offers the ultimate luxury: effortless oversight and enhanced peace of mind.

As Nashville continues its trajectory as a top global destination, The Modernest stands as a refined invitation to own a piece of the city’s future.